PinnedPublished inBetter MarketingMarketers, Stop Wasting Up to 62% of the Workday — Here’s How to ‘Hack’ Your Schedule & WorkflowCreating a system tailored to your work style enhances your efficiency and sets the stage for you to do some of your most inspired work.Apr 131Apr 131
PinnedPublished inBetter MarketingHustle Culture Can Be Toxic — Use These Strategies for a Healthier, Happier HustleMarketers are encouraged, even rewarded, for overextending themselves, but here’s how you can keep pace without grinding yourself to dust.Feb 154Feb 154
Published inBetter Marketing3 Emotional Branding Missteps That Alienate Audiences & How to Avoid ThemIt’s all fun and games until you get a visit from CPS — here’s how to ensure that your branding turns them on instead of putting them off.Mar 8Mar 8
Published inILLUMINATIONBeware Guides to Writing ‘Successful’ Medium Stories — They Share 3 Fatal FlawsDon’t be too eager to follow other Medium creators’ guides. You might be sending your audience the wrong message and hurting your brand.Feb 20Feb 20
Published inBetter Marketing5 Types of Interactive Media to Drive Brand Immersion & EngagementStay competitive with these 5 forms of interactive media and my tips and strategies for making your marketing creative even more immersive.Feb 171Feb 171
Published inBetter MarketingPersonal Branding isn’t Just for Celebs & Influencers — Here’s How to Get One of Your OwnThe lawless internet is no place to be caught without a brand.Feb 14Feb 14
Published inBetter Marketing5 Story Types Elevating Top Brand Marketing CampaignsThere’s a narrative revolution happening, and it’s changing how we approach brand marketing.Feb 134Feb 134
Why the New ‘Mean Girls’ Movie Can’t Sit With UsThe new movie desecrates the original, swapping biting humor for sanitized punchlines with an outright deceptive advertising campaign.Jan 20Jan 20
I've been in marketing for the last ten years, a couple of which were spent developing content…While I see the challenges this could introduce for small businesses and indie brands, as a daily user of search engines I’m intrigued by…Jan 12Jan 12
Why College is Still Relevant in the Digital Age“The democratization of information has blurred the line between formal and informal education, but the ability to acquire knowledge…”Jan 8Jan 8