PinnedYour Portfolio Has So Much More Potential Than You Even Realize…A portfolio needs to tell a story-it shouldn’t be a dumping ground for every design you’ve ever made.Dec 1, 2024Dec 1, 2024
PinnedPublished inBetter MarketingMarketers, Stop Wasting Up to 62% of the Workday — Here’s How to ‘Hack’ Your Schedule & WorkflowCreating a system tailored to your work style enhances your efficiency and sets the stage for you to do some of your most inspired work.Apr 13, 20241Apr 13, 20241
PinnedPublished inBetter MarketingHustle Culture Can Be Toxic — Use These Strategies for a Healthier, Happier HustleMarketers are encouraged, even rewarded, for overextending themselves, but here’s how you can keep pace without grinding yourself to dust.Feb 15, 20244Feb 15, 20244
Published inBetter Marketing3 Emotional Branding Missteps That Alienate Audiences & How to Avoid ThemIt’s all fun and games until you get a visit from CPS — here’s how to ensure that your branding turns them on instead of putting them off.Mar 8, 2024Mar 8, 2024
Published inILLUMINATIONBeware Guides to Writing ‘Successful’ Medium Stories — They Share 3 Fatal FlawsDon’t be too eager to follow other Medium creators’ guides. You might be sending your audience the wrong message and hurting your brand.Feb 20, 2024Feb 20, 2024
Published inBetter Marketing5 Types of Interactive Media to Drive Brand Immersion & EngagementStay competitive with these 5 forms of interactive media and my tips and strategies for making your marketing creative even more immersive.Feb 17, 20241Feb 17, 20241
Published inBetter MarketingPersonal Branding isn’t Just for Celebs & Influencers — Here’s How to Get One of Your OwnThe lawless internet is no place to be caught without a brand.Feb 14, 2024Feb 14, 2024
Published inBetter Marketing5 Story Types Elevating Top Brand Marketing CampaignsThere’s a narrative revolution happening, and it’s changing how we approach brand marketing.Feb 13, 20244Feb 13, 20244
Why the New ‘Mean Girls’ Movie Can’t Sit With UsThe new movie desecrates the original, swapping biting humor for sanitized punchlines with an outright deceptive advertising campaign.Jan 20, 2024Jan 20, 2024
I've been in marketing for the last ten years, a couple of which were spent developing content…While I see the challenges this could introduce for small businesses and indie brands, as a daily user of search engines I’m intrigued by…Jan 12, 2024Jan 12, 2024